Tag Archives: IPad

Apple’s iPad Roadmap

This is Apple’s game to lose and it looks like they’re fucking up.

The iPhone 5C is too expensive, plain and simple. Apple doesn’t seem to realize that their target audience has shifted. They’re no longer looking at developed countries. They are looking at the emerging markets. Apple is currently about 300 million devices behind Google. They need to close that gap. iOS is currently on about 700 million devices. This post looks at how they can get to the next 700 million.

First let’s look at the iPad. This device is arguably doing better than the iPhone because it still has decent marketshare. I will admit that Apple priced the iPad Mini too high, but that’s water under the bridge. Going forward Apple needs to fill out their iPad line. Here’s what I envision as the ideal iPad lineup:

iPad (10 inch) $349 – $375
iPad Mini (8 inch) $299 – $325
iPad Nano (6 inch) $249 – $275
iPad Micro (4 inch) (formerly the iPod Touch) $199 – $225

You’ll notice that I’ve repositioned the iPod Touch. As time goes on we should expect to see Apple sell fewer and fewer iPods. The era of a dedicated music device is over. Unless you’re a gym rat you probably don’t own/need an iPod.

Additionally you’ll notice that I’ve changed the incremental pricing between products. Apple needs to move away from $100 for each upgrade and bring it down to $50 to $75. This should still leave room for profit while increasing the viable market.

What’s really interesting about those prices is that it shows that there is already a spot for what I call the iPad Nano. A six inch device that sits between the iPod Touch/iPad Micro and the existing iPad Mini.

What do you think? Does this make sense or is it completely off base?

-ED

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iTunes Everywhere

There has been a lot of ink spilled over the last 6 months about the fact that Apple has lost its luster. Both Wall Street analyst and technology bloggers agree that Apple cannot continue its unrelenting upward trajectory.

In many ways I agree. Now, don’t get me wrong, I am an Apple fan, but I’m also willing to call the kettle black. Apple’s greatest strength is its ability to look within and develop innovative products. The question on everyone’s mind now is whether or not they can continue to do that now that Steve is gone. Only time will tell.

Apple’s greatest strength is also a weakness. They are unwilling (or unable) to acquire assets that will give them a leading market position. They have a lead in downloadable music, but seem uninterested in the market shift to streaming content. They’re either uninterested or they do not believe that streaming content will ever overtake downloads. One potential solution to this problem would be to open up iTunes to the web. Apple could spin it as an improved experience over other competitors. They could allow you to ditch iTunes completely and use just Safari or Firefox to access your content. Doing this would open up iTunes to other platforms that Apple currently doesn’t want to play in, and would allow them to further expand their dominance in the digital entertainment arena.

What do you think? Should Apple open up iTunes to the web?

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